2chic Ultra-Luxurious Shampoo in Turin

• Silken Tresses with Softness and Shine
• Calms & Soothes Stressed Strands
• Fresh Botanicals Moisturize and Revitalize Tired Hair
• Lauryl and Laureth Sulfate Free
• Echo Chic Technology*
• Dual Calming Complex | Cherry Blossom + Rose Petals
• Echo Chic Hair Care
• No Animal Testing
• Beauty from the Elements is Chic on the Street

2 chic or not 2 chic?

2chic is to... Indulge blissfully. Lavish in the exquisite delicacy of first spring blossoms on hair that's yearning to be pampered. Hand-picked Rose-petals, the fragile blossoms of the Cherry tree and other rare botanicals are gathered into an elegant bouquet enfolding every strand with softness and shine.

Everyday styling and harsh environmental conditions can leave hair stressed and lifeless. Treat tresses to a relaxing spa experience with our exclusive Dual Calming Complex to revive overworked locks. The voluptuous, creamy richness of the Rose is lifted by subtle, cooler notes of the Cherry Blossom. A second wave of sweetness with nectar-like notes of Honeysuckle, Jasmine, Plumier and Passion Fruit washes over your senses relaxing under appreciated hair. Lastly, Corn Silk polishes hair to a high gloss.

*The elements of earth, wind, fire and water represent a unique combination of certified organic botanicals and increase style.

To be 2chic: Massage into wet hair, gently lifting away impurities for pristine strands. Rinse. Continue the extravagance with 2chic Ultra-Luxurious Conditioner for a silky finish and gleaming shine.

Aqua (purified water), sodium cocoamphoacetate, sodium lauroyl sarcosinate, sodium cocoyl glutamate, lauryl glucoside, sodium lauryl glucose carboxylate, decyl glucoside, cocamidopropyl betaine, glycerin, prunus speciosa (cherry blossom) flower extract, rosa centifolia (rose) flower extract, *aloe barbadensis (aloe vera) leaf extract, *lonicera japonica (honeysuckle) flower extract, *jasminum officinale (jasmine) flower/leaf extract, *zea mays (corn) silk extract, passiflora edulis (passionfruit) fruit extract, plumeria alba (plumeria) flower extract, dimethicone, guar hydroxypropyltrimonium chloride, glycol distearate, citric acid, panthenol (pro-vitamin B5), fragrance, phenoxyethanol, dehydroacetic acid, benzyl alcohol, beta vulgaris (beet) root powder.

*USDA Certified Organic

100% vegetarian ingredients

We do not add parabens, lauryl or laureth sulfate, dyes or PEGs to this product

Made in the USA from globally sourced materials